Contents
13.0 Definition
13.1 Categories
13.2 Sequencing
13.3 Design and Video
13.4 Additional don’ts
13.0
Definition
Like motion, video captures the life and story of our content.
It can highlight products, designers, processes, and story.
13.1
Categories
Though the content will vary,
there are three general types of video in our system.
.png)
Interview
To hear the stories behind the works
To hear the stories behind the works
.png)
Process
To highlight the work that goes into every outcome
To highlight the work that goes into every outcome
.png)
Vision
A vision for a better future for the company and its colleagues
A vision for a better future for the company and its colleagues
13.2
Sequencing
When creating a video application,
it’s important to pace the content and allow for breaks between each section.
Use the following breakdown as a guide for sequencing.
Example video timeline
Title
Introducing the
video or content
Introducing the
video or content
.png)
Content
The video itself
The video itself
Text
Allowing a break
between sections
Allowing a break
between sections
.png)
Content
A continuation
of the content
A continuation
of the content
End card
A brand signoff
A brand signoff
13.3
Design and video
The following section outlines the most common motion
design applications used in video content.
They can be placed and used wherever needed in a timeline.
Logo animation
.png)
The symbol appears on
As it moves to the left, letters are revealed
Resolving in the full logo
Examples in use
.png)
.svg)